Academy

Tracking social media metrics comes down to using real data to evaluate the impact of your social presence on the outcome of marketing campaigns and, ultimately, revenue. It helps you see how effective your social media marketing efforts are and where you can make improvements.

While social media metrics are important, it can be difficult to figure out which metrics really matter for your business.

That’s why we’ve compiled a list of 18 important metrics and how to track them. These metrics give you insights into your brand visibility, audience behavior, and conversions, and will help you make more data-driven marketing decisions in the future.

Let’s dive in.

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Have you ever heard the saying, “If you fail to plan, you’re planning to fail”? This famous Benjamin Franklin quote applies to all facets of life, including social media marketing.

You can have the most sophisticated social media strategy, but if you don’t post your content when your target audience can see it, all your marketing efforts will be a waste of time.

That’s why you need a social media posting schedule—it will ensure that you’re consistently posting your social content when your audience is online.

It will also help you:

• Increase the quality of your content
• Save time
• Boost audience engagement
• Make team collaboration easier
• Run experiments to maximize ROI

Here’s all you need to map out the best social media posting schedule for your brand.

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Posting on social media whenever you feel inspired might seem convenient, but if you’re running a business, it’s not going to bring you much success. If you want to attract attention and engagement, you need to post content regularly.

The easiest way to do this without burning out is to create a social media calendar and schedule your posts in advance.

Whether it’s a simple Excel spreadsheet with a few links or a sophisticated dashboard that can contain plans for a dozen social media platforms, the way you structure your calendar is up to your preferences and needs.

In this piece, we outline the steps needed to plan a functional social media calendar. We’ll also show you some real-world examples, and give you a list of our favorite social media calendar tools. We’ve included a free social media calendar template to help you get started in no time.

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Want to know how you can stay one step ahead of your competitors and succeed at social media marketing?

A social media competitive analysis, that’s how!

A competitive analysis shows you how strong your brand’s social media strategy is compared to that of your competitors. It also helps you discover new social media opportunities and potential threats to your business.

In this guide, we will show you how to conduct a social media competitor analysis, step by step. We’ll also give you the best tools and a free template to help you get started.

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