Facebook Advertising Optimization Tool
Want to put together a Facebook campaign that rewards your best customers and drives revenue for your company?
Does such a thing exist? YES! It exists and it’s pretty easy to do. The trick is to use a combination of contests and sales over a concentrated period of time.
Follow the below five steps to put together your rockin’ Facebook campaign today!
This post was written by Andrea Marban. Andrea is the content marketing assistant here at AdEspresso, a Facebook ad management platform. She is also an account executive for an award-winning interactive advertising agency in Miami, Florida.
The potential benefits of establishing and using social media accounts for your business include that they allow you to gather information about your target audience, provide a supportive, interactive platform for customer service, increase brand awareness, connect with, nurture and convert sales leads and establish your business as an authorized, up-to-date source of information for its industry.
About a year ago I exclaimed to a co-worker, “I wish Facebook allowed you to bold certain words in a post!”
Well, now they do!
I’ve started using #hashtags in Facebook posts to bold the words that I want to jump out in a post since the #hashtagged word shows up in blue while the rest of the text will show up in black.
*click to make image larger
While promoting a post is the fastest way to get a Facebook ad unit running, I rarely ever use it.
Why?
I find that promoting a post will get me lots of Likes but rarely any real results – like click-throughs or conversions.
However, there is second way to turn a Facebook post into an ad that gives you more control over targeting and generally yields better results on your website.
We know that Facebook’s Newsfeed algorithm favors images over other types of content, so it’s safe to say that when you’re putting together your posting strategy you should include a lot of visual posts.
Many Facebook Page manager’s feel it’s enough to use any basic, relevant image along with some marketing copy.
That’s an okay approach, but you can vastly increase your reach and engagement if you make one small change: adding text to your image like this:
There are many different types of Facebook ads and each type can serve a specific purpose for your business.
When I’m putting together a Facebook ad campaign to help a new or small business grow their community AND their sales I follow a certain formula.
I use right sidebar ads to grow the Facebook community. I use Suggested Posts to help turn the community into customers and I use Promoted Posts to ensure your leads and customers are aware of the company’s best content and promotions.
Starting a Facebook Page is easy but growing it into a thriving page with thousands of Likes can be hard.
There are five basic ways you can go about increasing your Likes – below we share the pros and cons of each.
In my opinion Facebook Ads are the fastest way to grow your Facebook community (unless you’re a giant, global brand like Coca Cola).
You can put together an inexpensive Facebook Like campaign in a matter of minutes — very specifically targeting your core market.
This morning I was browsing the Facebook Ads topic in Quora when I came across this question:
“With our Facebook Pages ad announcing a big sale at our retail store, we are getting lots of “likes” but no sales. How do we convert those “likers” into paying customers?”
Recently we wrote a blog post about how to successfully run a Suggested Post in Facebook’s newsfeed. We covered tips for ensuring you get the most engagement out of your Suggested Post; however, we did not provide the step-by-step instructions for how to set up such a post.
We’ll do that for you quickly today – you’re just a few steps away from running your first Suggested Post campaign in Facebook’s newsfeed!
Earlier today I was browsing questions about Facebook Ads on Quora and came across this one: How Can I Improve the click-through rate (CTR) on Facebook Ads?
There are actually a few different ways to do this, so I thought I’d put together a blog post explaining the answer in detail.
