Facebook & Google Ads Blog

Understanding Facebook’s News Feed Algorithm: 3 Things You Need to Know

March 20, 2014 Leave a Comment Nikita Patel

Facebook is one of the most popular websites in the world.

Founded in 2004, Facebook’s mission is simple: Give people the power to share and make the world more open and connected. Users across the globe use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

(Image Credit: Facebook-Designers.com)

One of the ways marketers can reach this mission is to use the News Feed and the algorithm that goes along with it. This algorithm is based on what Facebook thinks you’ll likely to want to see.

3 Ways to Combine the Power of Facebook and Email

March 12, 2014 Leave a Comment Nikita Patel

There are tons of communication methods many consider dead and gone. The newspaper. The home telephone. The fax machine. Even good old pencil and paper. While some of these methods may be obvious, a lot of people even think email is on its way out. With the power of social media — a place where both long and short forms of content is given to us in an instant —is there really a reason for email?

It’s easy to discount something that’s considered old school. After all, there are tons of tools and technology which allow us to do our jobs in a more streamlined fashion. However, it’s not all bad news for email, especially if you combine the reliable tool with the reach of Facebook.

Effective Tips for Creating Successful Facebook Ads

February 20, 2014 1 Comment Andrea Marban

Whether you’re a beginner to Facebook Advertising and you’ve never created an ad before, or you’ve mastered the platform, but you aren’t sure if your campaigns are performing as well as they could, there are always ways to improve your advertisements and their efficiency.

As is the case with all advertisements, the success of your Facebook ads depends largely on multiple ad components, each including its own unique challenges and opportunities. The main components of a Facebook ad are the headline, photo and message. Sometimes, the difference between an overlooked, unclicked Facebook ad and an ad that generates more conversions than you can imagine is a simple tweak of text, pop of color or headline change.

5 Easy Facebook Ad Tips for Local Businesses

January 31, 2014 3 Comments Nikita Patel

The behemoth that is Facebook has changed the way we conduct business. Now, we don’t have to pull our hair out if we want to promote our brands. We just have to click “post.” While big players like Coca-Cola and Nike are ever-present on the social network, what about the little guy? What about local businesses?

Facebook is a great way to begin your advertising efforts. It’s cheap, it’s easy, and it allows you to target the audience of your choice.

Increase Engagement & Decrease Design Time – With Facebook Post Templates!

January 29, 2014 Leave a Comment Andrea Marban

Facebook posts that include a photo grab the attention of Facebook users scrolling through their newsfeeds and provide great opportunity for you to spark a conversation or connection with your fans. In fact, photo posts generate up to 180 percent more engagement than the average post, according to Facebook.

But creating photo posts can prove to be more time-consuming and demanding than simple status posts. A successful photo post may require adding a brand’s logo, incorporating text, adding product images and more.

To reap the benefits of publishing beautiful photo posts on your Facebook page, without enduring the additional time and effort necessary for creating them, use post templates!

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Understanding Facebook’s News Feed Algorithm: 3 Things You Need to Know

3 Ways to Combine the Power of Facebook and Email

Effective Tips for Creating Successful Facebook Ads

5 Easy Facebook Ad Tips for Local Businesses

Increase Engagement & Decrease Design Time – With Facebook Post Templates!

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