Facebook Advertising Optimization Tool
The buyer persona concept has become incredibly important for businesses and social media marketers in recent years. Segmenting customer databases with user personas can help businesses meet lead ...
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Facebook discontinued the Facebook Analytics tool on June 30, 2021.
The change, announced in April, shocked social media advertisers around the globe, as Facebook Analytics has been helping ...
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While Facebook does offer automatic placements, manually selecting Facebook ad placement options can be a good way to narrow down your targeting and get the most out of your ad spend.
In this ...
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The world of digital advertising is changing quickly. While internet users have always cared about their online privacy, data collection has become more of a concern over the years. Apple’s new iOS 14 ...
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If you’re running Facebook Ads, your goal should be a strong conversion rate on each campaign. That’s true whether you’re optimizing for lead form submissions, video views or purchases on your ...
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Facebook ads is a game where those who know how to target their audience win.
The reason is simple —better Facebook Ads targeting leads to higher conversion rates. And higher conversion rates lead ...
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In 2020, Facebook announced they had ten million active advertisers using the platform to promote their products and services, a three million increase from the previous year.
To better serve a ...
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Advertising is arguably a field for creative folk. You need a good deal of innovation and out-of-the-box thinking to stand out in today’s competitive business landscape.
But marketers also need to ...
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We know that copy is a crucial aspect of PPC ad performance. But how do you actually create high-converting copy? While there are plenty of elements that go into great copywriting, a crucial factor in ...
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Spend too little on your Facebook ads budget and risk missing out on conversions. Spend too much, and your monthly marketing budget will vanish into thin air. What’s a social media marketer to ...
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