When you've invested a significant amount of time and money into a mobile app, you want to make sure that it's getting downloaded and seeing engagement. Fortunately, both Facebook and Instagram Ads ...
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How to Write Powerful Facebook Ad Headlines
Facebook Ad headlines may not be the most prominent part of your campaign, but they should be used to strengthen it to increase conversions.
We prioritize headlines for blog posts, YouTube videos, ...
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Mobile Advertising: a Complete Guide (with strategies and examples)
Investing your ad spend in a strategic mobile advertising campaign can be an effective and profitable digital marketing strategy, no doubt in large part because mobile users spend 71% of their mobile ...
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How To Master Facebook Business Manager (the 2020 Guide)
A lot of small businesses and large alike see Facebook's Business Manager and groan a little on the inside. There is a lot to keep up with, and a lot of it seems pretty technical at a first glance. ...
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How to Get the New Facebook Blueprint Certification
With the introduction of new ad types, advances in custom audience targeting, and an ever-evolving set of rules and regulations, staying on top of Facebook ad options is tough. And you need a mastery ...
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Digital Advertising Platforms Throwdown: Which One Should You Use?
So, you want to reach a broader target audience and have decided to give digital advertising a try. Great! But, where do you get started? Which one -of the several digital advertising platforms- ...
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6 Facebook Lead Generation Mistakes + 4 Proven Ways to Get More Leads
Facebook Lead Generation capability is a big part of why so many businesses rely on the social platform for their advertising. And they're right, Facebook ads have the potential to boost new customer ...
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The Most Inspiring Facebook Messenger Chatbots & How To Build Your Own
Facebook Messenger chatbots are one of the fastest-growing and most effective ways to connect with customers.
Since their launch in 2016, bots have helped brands scale the way they interact with ...
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Facebook Ad Scheduling: the Guide Marketers Need
If you’re currently running ads on Facebook or Instagram, you know the wealth of options Facebook Ads Manager provides. You can choose where your ad is shown, specify incredibly detailed (or ...
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How a Business Is Using Facebook Ads To Go Through the Covid-19 Crisis (Case Study)
During February and March, mass gatherings started to be canceled in the UK due to the spread of COVID-19, this meant that trade shows were canceled which are usually an important way to secure orders ...
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