Getting potential customers to take that last step in the buyer’s journey to where they actually complete their purchase isn’t always easy. Discounts or promo codes in Facebook offer ads can give them ...
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Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)
Facebook has a huge load of targeting and ad demographic options.
You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.
In ...
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Facebook Interest Targeting Expansion: Should You Use It? A $1,000 Experiment
So you have a business. Your customers love you and they helped you get where you are, but now it’s time to grow. You need to expand your reach, finding new people interested in what you offer.
But ...
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Inside Facebook’s Campaign Budget Optimization
If you use Facebook for your digital marketing and advertising, you know that campaign budget optimization isn't easy.
Unless you're a gigantic data firm with a treasure trove of information, it ...
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How to Use the Facebook Attribution Tool to Analyze and Optimize Your Customer Journey
Our customers live in a multi-channel world. To survive and thrive in this advertising realm, we must too.
Connecting how people move across devices through the consumer journey is essential to ...
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Square Image vs. Landscape: What Works Best? (a $1,200 Experiment)
The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging visuals to make them stop, then with any luck, they’ll read ...
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5 Top Facebook Ad Campaigns To Boost Your Results in 2019
Are you ready to knock it out of the park and create your best Facebook ad campaign ever this year?
2019 just started and this is the perfect time to look back at what worked last year in the realm ...
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PPC Agency Pricing Models (Know What’s Right For You)
Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies.
This might be confusing if you’re new to the market, but the variety of PPC ...
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Facebook Sponsored Posts: Are They Right For Your Business?
If you're reading our blog, you're almost certainly pretty familiar with Facebook Ads and how valuable they are. You choose an audience, an objective, set a bid, create an ad, and wait for the ...
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Facebook Ads Performance: the 10 Things to Check To Boost your Results (Forever)
Oops, you did it again!! You’ve worked on a new Facebook Ads campaign for weeks. You've spent hours crafting the perfect message and finding the best images for your ad. You've bragged with your boss, ...
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