Many people make the mistake of applying the rules of brick-and-mortar business to digital sales. If you drive to Home Depot, you're there to buy something. In the digital world, the customer journey ...
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The Scientific Formula To Lead Generation With Facebook Ads (Our 4-week Experiment – Week #4)
Our new four-week experiment into landing pages, lead generation, and a fake business called Inboxly, is over.
As with our previous experiment, the guiding principle here was “fail and ...
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Driving Lead Generation With Your Facebook Ads (Our 4-week Experiment – Week #3)
Before you get too deep in any experiment you're running, take a step back and make sure your scope isn't too narrow.
We've been running an experiment with a fake product, a landing page, and some ...
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50 Amazing B2B Facebook Ads To Inspire You
Most people think of Facebook ads as a tool for consumer sales and branding, whether it's to sell new shoes, a new speaker system, or a great new app.
But they’re just as effective for Business to ...
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Using Facebook Targeting to Build Your Product Line (Our 6-week experiment, week 2)
The first flush of starting a business is incredibly exciting but can just as quickly give way to frustration and doubt.
You can spend a ton of time trying to perfect a product, only to realize ...
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A No BS Guide to Why ‘Engagement’ Matters
There are no tips in this post.
There’s little-to-no mention of tools.
Those have been well covered by many others.
If that’s what you’re looking for, go read: 5 Writing Tricks That Increase ...
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The Marketer’s Guide to Real-time Broadcasting with Facebook Live Video
Using video in social media has been on the rise for quite some time.
Marketers and businesses have been using them to increase engagement and views, which is why you’ll see more videos in your ...
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