Di you know that it’s up to five times more expensive to get new customers as it is to retain current ones? If that’s not enough reason to aim for brand loyalty, you also have a 60-70% chance of ...
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Direct Response Marketing: Everything You Need to Know to Start Converting Today
Think of the giant faces and logos that flash in Times Square. Think of the commercials that run during the Super Bowl.
These are both great examples of what direct response marketing isn’t, and ...
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The Ultimate Guide to Facebook Job Postings
Finding the most qualified job candidate is almost never easy. It takes time to find the right applicant—someone who isn’t just skilled but is also aligned with the values and work culture at your ...
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The Simple Guide to Understand Facebook Ads Metrics (2020 Update)
If you want to get serious about managing your Facebook ad campaigns now it's time to figure out the Facebook Ads metrics you should be tracking in 2020.
The more you’re able to successfully track ...
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17 Amazing Examples of Instagram and Facebook Stories That Convert
Instagram and Facebook Stories have become an integral part of both platforms, and if you’re not using them regularly, you’re missing a valuable opportunity to engage your audience.
Since when ...
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10 Facebook Ads Strategies To Maximize Your Holiday Advertising
There are two words that can either inspire intense feelings of excitement or fear in the hearts of advertisers - and those words are "Holiday Advertising". Or, if you fancy hashtags, ...
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Facebook Marketplace: The Marketer’s Guide
When Facebook Marketplace was introduced in 2016, it was little more than an online garage sale.
Instead of buying and selling through user-created Facebook groups, anyone could list a product on ...
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How to Use Facebook Offer Ads to Drive Sales for Your Business
Getting potential customers to take that last step in the buyer’s journey to where they actually complete their purchase isn’t always easy. Discounts or promo codes in Facebook offer ads can give them ...
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Square Image vs. Landscape: What Works Best? (a $1,200 Experiment)
The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging visuals to make them stop, then with any luck, they’ll read ...
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5 Top Facebook Ad Campaigns To Boost Your Results in 2019
Are you ready to knock it out of the park and create your best Facebook ad campaign ever this year?
2019 just started and this is the perfect time to look back at what worked last year in the realm ...
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