There’s a ton of articles about Facebook ad optimization.
However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.”
That’s not very helpful, ...
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Everything You Need to Know About Facebook Groups Marketing
How many Facebook Groups are you in right now? I bet most of you wouldn’t know the exact number. I know I couldn’t.
Do you know what else I’d bet money on?
There are only a few groups that you’d ...
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How to Create Effective LinkedIn Ads Retargeting Campaigns
It would be amazing if every person you engaged on LinkedIn went to your site and became a customer. Unfortunately, most of them don’t.
The ugly truth is, at best 6.1% of people who hit your ...
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Business Reopening: How to Plan for Your Success (Includes Free Template and Guide)
Whether you close for a few days for renovations, or for weeks because of a natural disaster (pandemic included), a lot of planning goes into reopening a business.
Many people are dealing with this ...
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3 Metrics You Should Use Instead of CPM Marketing
Using CPM marketing (cost per 1,000 impressions) to judge the success of your ads is like using an abacus to do the math.
At one point, they were each the best tool available for the job. But new ...
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Top Instagram Updates in 2020 – September Edition
Are you up to date with all the latest and great changes that have recently come to Instagram?
Social media evolves so quickly, and both Facebook and Instagram roll out updates at a rapid-fire ...
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The 51 Pinterest Statistics Marketers Need to Know in 2020
Pinterest marketing has enormous potential for yielding very concrete and very valuable results. Pinterest statistics prove it!
This presents an exceptional opportunity for marketers because ...
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How Virtual Reality Marketing is Changing the Face of Consumer-Brand Interaction
Virtual reality marketing is not the future—it’s the present. As early as 2018, 78% of people were familiar with virtual reality technology. That number has been climbing steadily since 2015.
More ...
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4 Essential Goals on Social Media You Need to Optimize For
We all know by now that brands are capable of seemingly moving mountains when it comes to planning the right strategy to achieve their essential goals on social media.
You hear about how brands are ...
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7 Brands Killing it on TikTok That You Need to See
TikTok is the viral video sensation sweeping the nation, and it's like 2020's version of 2017's Snapchat. It took of quickly amongst Gen Z users, and it skyrocketed to become one of the most ...
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