Facebook split testing is the best way to test ad efficiency. Split testing works by testing multiple iterations of the same ad. It can be a tedious process if you’re unfamiliar with the Facebook Ads ...
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12 Facebook Ad Optimization Hacks for Massive Success in 2021
There’s a ton of articles about Facebook ad optimization.
However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.”
That’s not very helpful, ...
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Lead Generation with Instagram—The Definitive Guide
When you've mastered lead generation on Facebook, it feels like you're firing on all cylinders. You have eBooks, free tools, surveys, all types of lead magnets going out. You have traffic and ...
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Facebook Ads Case Study: The Million Dollar Indiegogo Campaign
At AdEspresso, we’re asked quite often about case studies, so we decided to collect a few top stories among our customers and share them with all of you!
For this first article of the series, we’re ...
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8 Ideas for Split Testing Your Facebook Ad Copy
Oh I bet you know the feeling…
You set up a new batch of Facebook ads hoping for that converting traffic to arrive but…
There’s nothing.
Days pass with hardly anyone clicking your ads.
And ...
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