In today’s video we’re proud to present our first release of Rule Based Facebook Ads Optimization.

Checking your campaigns every day looking for underperforming ads can be a boring and time-consuming task. Thanks to our new release you can now define optimization rules that AdEspresso will automatically apply for you, every day!

Just create a group of rules and apply them to your new or existing campaigns, AdEspresso will do all the heavy-liftings. Here are some example of rules you can create:

• If an Ad has received more than 100 clicks and the average CPC is > $5 then stop the ad
• If a Campaign has an average Frequency > 10 then pause it
• If an Ad has a Cost per Conversion 10% lower than the campaign’s average than decrease the bid by 20%

The opportunities are endless and we’re working hard to make it even more powerful. In the next few weeks you can expect a full Timeline to analyze what rules were triggered and what they did plus AdSet level rules!