Performance-based marketers typically focus on high-intent interactions coming from Facebook content like clicks and purchases off-platform. It’s a mistake, however, to ignore standard Facebook ...
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Increasing Facebook Organic Reach: A Marketer’s Guide
2.74 billion. That’s how many active users Facebook has in a month. If you want to tap into that market, you’re going to need the right Facebook organic reach strategy.
That’s where we come ...
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5 White Hat Social Media Strategies That Actually Work
The internet is full of social media strategies that are designed to help you increase your followers, boost your reach, and even reconnect with users off-platform. Like most of the internet, some of ...
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Facebook Advertising Strategies for Musicians
Facebook Ads can be an exceptional platform for musicians who are looking to build brand awareness, establish a fan-base, sell albums, and promote events and concerts.
Accomplishing these goals, ...
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A Guide to Reducing Your Workload With a Facebook Auto Poster
Facebook has become the place for product discovery. In fact, 78% of American consumers say they’ve learned about new products on the social media platform. Yet many social media managers say they ...
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Facebook and Google Ad Tracking: a Beginning to End Guide
Your digital advertising effort is not producing results and you can't figure out why? Then you most probably need to improve your Facebook and Google Ad Tracking.
In 2019, marketers spent a ...
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7 Tips to Increase Mobile App Downloads From Your Facebook & Instagram Ads
When you've invested a significant amount of time and money into a mobile app, you want to make sure that it's getting downloaded and seeing engagement. Fortunately, both Facebook and Instagram Ads ...
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Social Media and Local Search: How to Optimize Your Profiles for Local Customers
When most resources talk about increasing visibility on social media, they're focused on driving more followers in their target audience in general, foregoing concerns about geographic location ...
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Full-Funnel Strategy: the Recipe for Successful Google Ads
Most standard full-funnel marketing strategies focus on the classic “drive them down” approach with the end result being the conversion of those at the bottom.
What if we prove to you that by ...
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Banner Ad: 21+ Examples That Drive Clicks & Sales in 2020
Some marketers think the humble banner ad is a thing of the past.
But savvy digital marketers who know better are taking advantage. Experts predict that programmatic display ad spend alone will ...
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