Facebook Advertising Optimization Tool
The buyer persona concept has become incredibly important for businesses and social media marketers in recent years. Segmenting customer databases with user personas can help businesses meet lead ...
Read More
Good advertising takes time, but maybe not as much as it once did. Technology allows us to streamline nearly every part of marketing, and advertising on social media is no exception. Meet Facebook ...
Read More
A good ad will fail without the right audience. Facebook Custom Audiences let you target the right people every time, making it an essential tool for successful Facebook advertising.
However, a lot ...
Read More
Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through social networks by the end of 2020. That’s a 20% jump from just a year ago.
Facebook ...
Read More
How do I get a better return on ad spend? This is a question that we hear hundreds of times a day.
Maybe you’re currently running ads on Facebook and Google. Perhaps you’ve tried it and found the ...
Read More
Building an effective eCommerce advertising strategy is no simple task. The issue is that despite the billions of online shoppers, competition is fierce for eCommerce stores.
Where should you ...
Read More
Did you know that in 2020 Facebook Messenger will turn 9? It was launched on August 9, 2011, a few months after Facebook Pages began rolling out for businesses.
Facebook has been developing both ...
Read More
At AdEspresso we often get asked: which is the best Facebook Ad Format? Which one will yield your business the best results?
Should you invest to produce a fancy video? Or would a simple image ad ...
Read More
Facebook Ads has enormous potential. A few brands like AdoreMe and Rothys have exploded in popularity partially thanks to their strong and very prevalent ad campaigns, even though they were both in ...
Read More