A good ad will fail without the right audience. Facebook Custom Audiences let you target the right people every time, making it an essential tool for successful Facebook advertising.
However, a lot ...
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The Ultimate Guide to Facebook Remarketing
Facebook’s ad manager can sometimes feel like a maze of options, leaving marketers unsure which direction they should choose.
Facebook has so many great customization options which manifest in the ...
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How to Master the Facebook Pixel Like a Pro (in 2021 and beyond)
Out of all of the incredible tools Facebook has created for marketers, perhaps the most useful is the Facebook Pixel.
The pixel allows you to monitor how successful your Facebook Ads actually ...
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How a Business Is Using Facebook Ads To Go Through the Covid-19 Crisis (Case Study)
During February and March, mass gatherings started to be canceled in the UK due to the spread of COVID-19, this meant that trade shows were canceled which are usually an important way to secure orders ...
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Broad Audiences vs. Lookalikes: Which Work Best For Facebook Advertising? ($1,000 Experiment)
Ten years ago, the social media advertising landscape looked vastly different than it does today. With rudimentary targeting options, getting your ads in front of an interested audience meant tons of ...
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Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)
Facebook has a huge load of targeting and ad demographic options.
You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.
In ...
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The Ultimate Guide to Facebook Custom Audiences
Custom Audiences are one of – if not the most – powerful targeting features of Facebook Ads. In this eBook you’ll discover how to use them like a pro!
How to Use Facebook Lookalike Audiences to Scale Your eCommerce Business
To scale any business it’s essential to bring new people into the sales funnel using prospecting ads.
These audiences of people that haven’t engaged with us before are called cold traffic, as ...
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3 Ways To Connect Audiences From AdWords to Facebook For Better Conversions
Finding customers isn’t the problem.
Not when there are multiple billions on Facebook and Google each day.
Finding customers is easy.
It’s harder to make them want to buy from you. ...
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Why You Should Run A Competitive Analysis On Facebook Ads
There are over 3 million advertisers on Facebook. It's a good bet that at least a handful of them are your competitors.
When it comes to making a standout ad, it's not enough to get the copy and ...
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