Instagram video ads can help boost your profile as a business owner and bring in more customers.
Yes, Instagram was originally built for photos. And the social media site, with its many filters and ...
Read More
Facebook Video Ads: The Guide Marketers Are Looking For (Strategies Included)
Facebook users love video. Every month, 1.25 billion of them view videos just on Facebook Watch, Facebook’s streaming video service. Facebook video ads allow marketers to use this trend to their ...
Read More
Mobile Advertising: 11 Examples Analyzed In-Depth
With the explosion of social media (currently at 3.5 billion daily active users and counting), mobile advertising has become the most important marketing channel to master.
The average US adult ...
Read More
Facebook Ad Creation: the 5 Steps For a High Performing Ad
If you’ve ever waited in line at the grocery store and seen the people in front of you scroll through their Facebook or Instagram feeds on their phone, you’ll know each post is only glanced at for ...
Read More
Facebook Video Thumbnail: Is it Essential for the Success of Your Ads? (a $1,000 Experiment)
At AdEspresso our mantra is “test everything,” and as we heavily use Facebook video ads, we’re always looking for different ways to maximize their performance.
Recently we tested what Facebook ...
Read More
The 16 Best Video Editing Apps You Must Use In 2018
Social videos are convincing, and they resonate with users; this is good news.
Many brands, however, still struggle to create high-quality, professional videos that they can share on social media ...
Read More
Facebook Live Ads: Everything You Need to Know
In my book, there are two things that make Facebook Ads the greatest PPC system available to us at this point in time.
The outstanding targeting system, with all the different options available to ...
Read More
The Ultimate Guide to Live Video (on Every Social Platform)
While it’s no secret that video has been dominating marketing for several years, there's no doubt that 2016 and 2017 have been the years of live video.
It feels like every other day I’m getting a ...
Read More