Facebook Advertising Optimization Tool
Everyone knows they should be A/B testing.
Except most actually shouldn’t.
Sure, making a few tiny changes that result in big conversion lifts sound nice. But those flash in the pan results ...
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Time to account for what marketers/brands got wrong with landing pages in 2015.
Being the most potent asset on your website, you want your landing page to close conversions. You either want ...
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Scary, huh?
You’ve promised to increase that new landing page’s conversions and now everyone’s watching your hands.
And the idea seemed so simple at the time. You wanted to replicate split tests ...
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Note: We’re expanding the topics we’re covering on AdEspresso. From now on you can expect us talking not only about Facebook ads but also discuss other topics you are hugely interested in.
The ...
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