In just a few short months, Facebook chatbots have exploded onto the digital marketing scene.
Not a day goes by without a new article, or a new opinion, about how they’re the Second ...
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Seven Ways (4+3) to Avoid Differences in Facebook Ad Reports vs Google Analytics
Oh wow, perfect. Your Facebook ad report shows that in July, you’ve had 140 new leads signing up for your service via an ad campaign.
But wait…
Oh, Google Analytics is telling you a ...
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3 Headline Hacks: A Cheat Sheet to Un-Sucking Your Headlines
There’s one thing that gets people to click. They see it in search results. Or they see it on social feeds. And they see it in their email inbox. Pretty much the ONLY thing they see in each place, is ...
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Driving Lead Generation With Your Facebook Ads (Our 4-week Experiment – Week #3)
Before you get too deep in any experiment you're running, take a step back and make sure your scope isn't too narrow.
We've been running an experiment with a fake product, a landing page, and some ...
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Why Kickstarters Fail
In 2013, Icelandic pop star Bjork launched a Kickstarter. The idea: an app that would teach children about music and science. The goal: about $600,000.
Unlike most people with projects on ...
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Don’t Be an Idiot! Be an Early Mover Marketer in 6 Steps
I'm sorry, I might have exaggerated. I'm sure you're not an idiot. But, since you're reading this, the catchy title worked, didn't it?
Actually, this post should have been titled something ...
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