Google Shopping ads and Facebook ads are powerful channels for e-commerce advertising.
While each of these channels is strong on its own, the winning advertising strategies are holistic campaigns ...
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Marketing Podcasts: 11 Resources Worth Listening To (+ a bonus)
How many Marketing Podcasts are you subscribed to? Podcasts are on the rise. This is sanctioned by data.
The total number of active podcasts shows is currently over 550,000, as Apple confirmed at ...
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Tips for Creating Amazing Facebook Canvas Ads in 2018
Want to up your Facebook game? Facebook Canvas is a great way to do it.
Competition for user attention is stiff on Facebook, so brands need to be using every tool in their arsenal to be standing ...
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5 Tools to Improve Your Copywriting That The Pros Love
Copywriting and content marketing are both a combination of creativity and science.
You need to choose the exact right words to have a strong-sounding cadence and an immediate appeal to readers, or ...
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23 Restaurant Marketing Tips & The Instagram Ads That Will Make You Drool
Let's talk restaurants. Or, more specifically, let's talk about social media restaurant marketing and Instagram Ads for restaurants.
We talk a lot about business-to-consumer marketing (B2C), and ...
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45+ Online Design Tools to Create Stunning Visuals for Your Digital Content
By 2018 (that's in less than 4 months), 84% of all marketing communication will be visual.
And there's more than one good reason for the shift.
Visuals help businesses of any size communicate ...
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“-PE + AE = +ROI”: The Formula of 440 Marketing Group Success [Case Study]
Ok, maybe the "math formula" in the title can sound a little obscure. What about:
"Why we stopped using Power Editor and started using AdEspresso to grow our agency and enhance our clients ...
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Does Social Pain Really Work for Customer Retention?
We're taught that positivity breeds positivity. “Believe in yourself” wouldn't be a popular saying if people thought that negativity leads to success.
But negative emotions can also drive people to ...
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The 8 Main Different Types of Content and How to Use Them
When you hear “content marketing,” what do you think of? If you’re like most businesses, I work with, probably blogging that’s integrated social media marketing.
While blogging is extremely ...
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Facebook Advertising Strategies: 12 Facebook Pay Per Click Ideas for High-ROI Campaigns
Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies.
Let's start from the beginning. Facebook is a ...
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