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14 Inspiring LinkedIn Ad Examples and Best Practices for 2021

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Ads on LinkedIn can pay off big time. LinkedIn is the most trusted social media platform, and marketing there can lend your brand credibility by proxy. It’s an excellent platform to build your brand, post jobs, or promote your events.

Coming up with good ad creatives is not easy. People on social media have developed “ad blindness” in recent years. They simply scroll past ads. But you still need to produce a great ROAS that your boss will be happy with. No pressure, right?

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Here’s your lifesaver! In this roundup of LinkedIn ad examples, you’ll find a handful of creative ads you can get inspired by for your next campaign.

Let’s jump in!

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7 of the Best Free Stock Video Websites for 2021

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In the world of marketing, video is no longer the future. It is the here and now. Especially in social media marketing and advertising, where professional video content is the name of the game.

Recent stats back this up: 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

And according to a 2020 report:

  • 96% of marketers have placed ad spend on video.
  • 91% of marketers are satisfied with the ROI of video marketing on social media.
  • 93% of brands got a new customer because of a video on social media.

But consistently creating high-quality videos is a tall order. For that, you need a meaty marketing budget or years of experience in shooting and editing videos yourself. Even if there are plenty of great video editing apps you can use without much prior experience, there is a solution that’s even easier — stock videos.

However, finding free premium clips isn’t easy, as many stock video websites charge a hefty subscription fee. Luckily, there are some platforms where you can download free stock video footage for commercial use.

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Be it for Facebook video ads, marketing presentations, campaign landing pages, or silent social videos — in this post, we handpick the best royalty-free stock video resources for marketers on a budget.

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How to Create a Buyer Persona (Includes Real Examples)

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The buyer persona concept has become incredibly important for businesses and social media marketers in recent years. Segmenting customer databases with user personas can help businesses meet lead generation and revenue goals faster.

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But what is a buyer persona? If you’re new to marketing and you’re wondering why businesses spend so much on researching buyer personas, then you’ve come to the right place!

First, let’s get to the definition.

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Google Ad Sizes: Which Google Display Ad Size You Should Use (and Why It Matters)

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Setting up and optimizing your ads on Google’s Display Network can be a tricky process with a steep learning curve. And often, that learning curve comes at the heels of a wasted ad budget.

But that doesn’t always have to be the case.

If you’re spending part of your digital marketing spend is going towards banner ads, one of the best ways to stave off losing money on your efforts is to know what size images you should be using.

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While it may seem like all banner images are created equal, the truth is that not all of them are going to net you the best bang for your buck.

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Facebook Conversions API: Everything Marketers Need to Know

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The world of digital advertising is changing quickly. While internet users have always cared about their online privacy, data collection has become more of a concern over the years. Apple’s new iOS 14 update includes new measures designed to give iPhone users more control over the data they share with apps and advertisers.

Naturally, these changes will have a significant impact on social media advertising. Marketers use user data for targeting and measuring the success of their ads, and Apple’s data collection changes will restrict what they can collect.

This extends to social media platforms like Facebook, but don’t stress.

In response to Apple’s iOS 14 update, Facebook has launched Facebook Conversions API to give advertisers a new, more private way to track advertising data.

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This article will explore what Facebook Conversions API is, what you can do with it, how it’s different from Facebook pixel and how to set it up.

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How to Increase Instagram Engagement (On Organic Posts and Ads)

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Instagram has long been known for having an enthusiastic, highly engaged user base. Many brands have joined the platform as a result, hoping to capture some of that engagement for themselves. 

Instagram engagement can be exceptionally beneficial for the following reasons:

  • It acts as social proof. Social proof is a psychological phenomenon where people take on the actions of others in some way.
     If lots of people have liked your post, users seeing it will want to know why, and they’re more likely to hit that heart-shaped button, too. This is particularly powerful on social media, where so many of our actions are visible to others.
  • It helps your spot in the algorithm. Instagram’s algorithm isn’t nearly as harsh as Facebook’s, but it does play a factor in what users see which content. And high engagement on your posts helps you with the algorithm, which means your posts will show up higher in users’ feeds. More visibility is always a good thing. 
  • It allows for conversations to happen. When someone comments on your post or ad, they could be sharing an opinion, offering a compliment, asking a question or voicing a concern. These are all chances for you to jump in, offer answers or resolutions and form relationships. Being active in Instagram comments can help you convert customers and foster loyalty.
  • It’s a marker for relevance and quality. When your engagement rate is high, it means that your posts or ads are relevant to your audience. It’s a great sign that you’re doing something right. 

These benefits are significant, right? So of course every brand and organization out there wants to see their Instagram engagement rate go up. We can help you get there. 

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In this post, we’re going to discuss everything you need to know about your Instagram engagement rate, including how to calculate it and how to boost it on both organic posts and ads.

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