What's new
New features, fixes, and other improvements to help you get the most out of AdEspresso
Facebook Advertising Optimization Tool
New features, fixes, and other improvements to help you get the most out of AdEspresso
Research from Facebook has shown that ad creative has the single most significant impact on the outcome of your ad campaign.
With budget allocation, bidding, and audience selection becoming more and more automated, ad creative is where marketers have the potential to make their campaigns really stand out.
But where to start? Should you focus on the image, headline, or ad text? What type of video to use? Should ad copy be long or short, and are emojis a good idea?
In this one-hour free masterclass, AdEspresso’s head of Training and Education, Paul Fairbrother, will guide you through the process of creating high-performing Facebook and Instagram ads from start to finish.
Want more? Sign up today to learn how to design a high-performing Facebook & Instagram ad creative!
Can’t make it live? Don’t fret – the recording will be available to registrants after the event ends.
After a monumental shift towards digital, it is critical for businesses to take the key insights from 2020 and leverage them to build a winning strategy for 2021.
Luckily, Google offers a plethora of tools to help you do just that.
During this webinar hosted by Sebastian Nordström and Casey Lynn from Google, we’ll cover the 4 phases you need to create and execute a cohesive business plan in 2021.
Sign up today to learn which Google tools can set your business up for success in 2021!
Can’t make it live? Don’t fret – the recording will be available to registrants after the event ends.
Want more? Sign up today to find out everything you need to know about what to do when Facebook ads are not working and set yourself up for success in 2021!
Want more? Sign up today to find out everything you need to know about how to create an effective Facebook Ads funnel strategy to boost the results of your ads in 2021!
Business Manager is Facebook’s portal for advertisers, allowing you to quickly manage multiple assets such as business pages, ad accounts, pixels, product catalogs, and employees all in one place.
It’s a very powerful tool that every advertiser should be using, but we won’t lie, it can be complex to master. This is why we created this Business Manager Mastery live webinar.
Want more? Sign up today to find out everything you need to know about the Facebook Business manager and get your Facebook advertising off to the best possible start in 2021!
As a busy marketer, do you really want to spend all day manually doing the Google Search Term report to find the right keywords for your Google Ads campaigns?
Of course not.
What if you could automate your STR by finding (and removing) the keywords that are spending your money with no results, enabling you to focus on the ones that have the most potential?
In this free one-hour training session, Gianluca Binelli will cover the ins and outs of the Google Search Term Report and how you can automate most of the work you are now doing manually, and improve your keyword and campaign performances.
Gianluca Binelli is the founder and Managing Director of Booster Box, a performance agency specialized in scientific marketing. With a love for numbers and the scientific method, he’ll show you actionable tips to boost your keyword performances and optimize your ad campaigns and master the Google Search Term Report.
Seats are limited, so register today!
This holiday season is likely to be more competitive for e-commerce businesses than ever before. Many brands are looking to make up for sales they lost at the start of the year, plus stores are pivoting from offline to online for the first time.
All this means that Facebook and Instagram advertising prices are predicted to reach record highs, and it will be harder than ever to get your ads to stand out from the crowd.
On the other hand, consumers are going to spend more online for gifts than ever before. So, with the right advertising strategy, there’s still the opportunity to make it one of the best holiday seasons ever for your business.
In this free live training, our Ads Specialist Paul Fairbrother will give you actionable tips and strategies that he uses every holiday season to generate millions of dollars of revenue for clients using Facebook and Instagram ads.
Seats are limited, so register today!
Google Ads have been widely used by performance marketers for many years now. However, the advertising landscape is constantly evolving and we can no longer rely on strategies that worked in the past.
It’s time to ditch some of our previous strategies and get up to date with what’s working now with Google Ads.
In this free one-hour training session, Gianluca Binelli will cover six key topics that will improve the number of leads and the amount of revenue you get from your Google advertising.
Gianluca Binelli is the founder and Managing Director of Booster Box, a performance agency specialized in scientific marketing. With a love for numbers and the scientific method, he’ll show you the path to avoid and neutralize the cardinal sins of Google advertising to skyrocket leads and revenue.
This webinar will teach you how to leverage the power of automation and machine learning within Google Ads. During this one hour session, we will cover how to improve your efficiency with smart bidding and how you can increase your reach with Dynamic search ads.
We are about to enter one of the busiest (and rewarding!) seasons for advertisers. Being able to leverage automation tools will allow you to get the peace of mind that your ads are always set up for success, giving you back some precious time to focus on the higher strategy.
Alex Ioch is a Regional Product Lead, Automation, at Google. Focused on accelerating the growth of Small Businesses though smart Google solutions. He is an experienced cross channel digital marketing professional.
Sebastian Nordström is an Account Manager, Channel Partnerships in the Americas at Google. He helps Google’s technology partners serve SMBs by developing great third party ecosystem solutions.
Alex and Sebastian are real experts, know the ins and out of how Google algorithms works, don’t lose this chance to get your info straight from the source, and ask your questions.
If you’re not running retargeting campaigns, then chances are you’re leaving a lot of money on the table.
It often takes several touchpoints to turn a cold prospect into a customer and later on a repeat buyer, so Facebook ad campaigns targeting warm audiences nearly always have the highest ROI and don’t require a huge ad spend.
In this free webinar, our Facebook Ads Specialist Paul Fairbrother will run through the warm audiences that you must be using to be successful in 2020.
We’ll also cover the best converting retargeting strategies, including Evergreen campaigns and dynamic product ads, which allow you to run your retargeting on autopilot.
Ever wondered about what aspect of your Google Ads strategy to focus on?
If you’re here, you’ve probably already been told that – in turn – it’s either targeting, or content marketing, or your scoring system. But is it really?
In this one-hour FREE live training session, Gianluca Binelli will cover why you need a full-funnel approach when creating your Google Ads strategy – going into details about:
Gianluca Binelli is the founder and Managing Director of Booster Box, a performance agency specialized in scientific marketing. With a love for numbers and the scientific method, he’ll show you how to create a full-funnel strategy to boost your Google Ads results.
– What is a North Star metric and why you should care about it
– Which elements you need to identify your North Star metric
– How attribution models can help you spot your North Star metric
– How to create the correct data framework
and much more!
In this FREE live webinar, led by Casey Lynn, Strategic Partner Manager and Karis Fisher, Account Manager from Google Canada, learn how Search features adapt in a dynamic market and how to make best use of the different Search strategies available. We’ll also dive deep into several relevant business scenarios and hear guidance about how to shift your approach accordingly.
Casey and Karis will talk about recent trends in consumer behaviour, how this has impacted different businesses in different ways, and ideas on how marketers can manage Search to meet these shifting market dynamics.
It’s completely free so sign up today!
During this exclusive 1-hour live training our Head of Education Paul Fairbrother will discuss highly effective strategies for effective lead generation on Facebook, including what lead magnets to use, effective landing pages, Facebook lead ads, Messenger ads, and quizzes.
It’s completely free so sign up today!
Strong marketing is the basis for any successful Facebook ad campaign. Unfortunately, many marketers don’t take enough time to think about all the possible messages that will influence their audience to buy. In this webinar, you are going to learn how to easily and effortlessly apply evergreen marketing principles to your ad creation process that will never become outdated and can be used for any ad platform.
Here’s what you’ll learn in this webinar:
Sign up today to learn how to use evergreen marketing principles for creating high-converting Facebook Ads in 2020 and beyond!
When creating your Facebook campaign, you’ll now be able to re-use existing posts and keep social proof.
You can now view and manage your Google Shopping campaigns in AdEspresso, get insights into your performances and edit its settings. You’ll also be able to create PDF reports based on your Shopping campaigns.
When creating your video view campaign in AdEspresso, it is now possible to create ads without using external URLs. You can also optimize your campaign for 2-second video views or ThruPlay.
You can now create and manage Google Responsive Display ads in AdEspresso.
Powered by Google’s advances in machine learning, Responsive Display Ads allow you to create effectively rich media ads, including images, videos, and call to actions that serve across the Google Display Network, on YouTube, and on mobile or in-app. You can use them to test different combinations of headlines, images, descriptions, and logos — and Google will display the best-performing ones.
If you are a Facebook advertiser based in the US or intend to target an audience in the US, you are required to choose a special ads category for ads belonging to credit, employment or housing. These are special categories for which audience selection tools are limited to help protect people on Facebook from unlawful discrimination. AdEspresso is committed to helping you choose the correct category for your campaign and therefore, prevent unlawful discrimination and ensure compliance with Facebook’s Advertising Policies.
Why did digital advertising spend overtake the total combined spend for offline advertising in 2019? It’s largely down to pixels, including the Facebook pixel which can be used for…
– tracking how many leads, registrations, and sales you got from your ads
– knowing how much revenue those sales generated
– creating audiences for retargeting campaigns
– generating Lookalike audiences in seconds
– getting Facebook to optimize for conversions instead of just traffic or reach
– running Dynamic Product ads
…and best of all the Facebook pixel is free! At face value, the pixel looks complex, but during this live webinar, we’ll simplify everything so that you can be up and running in minutes. If you already have your pixel installed we’ll be covering some powerful advanced strategies for you later in the webinar.
Join our Head of Education Paul Fairbrother for this exclusive webinar so that you can master the Facebook pixel too. Sign up today!
With more businesses than ever before advertising on Facebook and Instagram, it has never been so important for your advert to stand out from the crowd. How do you create a headline, ad text and image or video that will resonate with your audience within a couple of seconds?
During this free one hour live training, Brayden Cohen from the Hootsuite social media team will be sharing the best strategies and tools that he uses daily
We’ll then turn our attention to how to write engaging headlines and ad text, with copywriting specialist Ana Gotter. Ana is a senior writer for the AdEspresso blog and is an expert at writing copy for Facebook and Instagram ads.
Join AdEspresso for this exclusive one-hour live training, sign up now!
When in your Google Search campaign dashboard, you’ll now be able to add new ads, ad groups or keywords.
Google offers a wide range of solutions to track and measure your advertising campaigns results. However, finding out which one – or which combination – is the right for you may prove difficult.
Being able to reliably track conversions will help you better understand customer journeys over time, measure your qualified reach at scale and determine the marketing impact across the customer journey.
In this free webinar with Chiara Torterolo, Account Manager at Google, you’ll learn why measurement is crucial for advertisers, how to identify the right solution for you and implement it.
Chiara will share challenges for advertisers in today’s customer journey and how the diverse solutions Google offers are able to solve them. She’ll then turn to implementation with a step-by-step guide on how – and when – to use each solution.
Join AdEspresso for this exclusive one-hour live training, sign up today.
When in the “Your Campaigns” page, you can now search for your Facebook campaign by name, and campaign start or/and end date. Also, you can display only campaigns imported from Facebook, or created in AdEspresso or both.
In order to improve the set of analytical tools available to you, we have added a set of new breakdowns in the account, Campaign, and Ad Group inspectors. In particular:
When creating your Google Ads campaign in AdEspresso, you can now choose to add a call-only ad group. You can use call-only ads to encourage potential clients to call your Business.
When in your Google account dashboard, you’ll now be able to create App Extensions by providing the link of the app page in the store website. When creating a new Google campaign, you’ll be able to select existing app extensions at the campaign and ad group level.
When in your Google account dashboard, you’ll now be able to create location extensions after having connected your Google My Business account. When creating a new Google campaign, you’ll be able to select existing location extensions at the campaign and ad group level.
When in your Google campaign’s dashboard, you can now edit all your settings, such as network, language, locations, bidding strategies, and URL options. Available for both campaigns created in AdEspresso and imported.
When creating a new Google Search campaign or editing an existing one, you can now include or exclude user lists and audiences at campaign and ad group level.
You can now view the targeting options set for campaigns created on Facebook and imported into AdEspresso.
You can now set a specific ad set budget when creating your Facebook campaign. Additionally, you’ll be able to see the reach and targeting for each ad set.
The holiday season can be a great time for business, customers are looking to do their Christmas shopping and grab a bargain especially around the Black Friday to Cyber Monday weekend.
However on Facebook and Google, it’s also the most competitive time of year, this holiday season is likely to see record-high prices for digital advertising and you also need to find a way to get your ads to stand out from the crowd.
In this free live training, our Facebook Ads Specialist Paul Fairbrother will run through tried and true strategies that he uses every holiday season to generate millions of dollars of revenue for clients.
We’ll then turn our attention to Google, where our Google Ads Specialist Bruno Morris will cover how to set up your Google Ads for maximum ROI.
Join AdEspresso for this exclusive one-hour live training, sign up today.
You can now select Instagram Stories as placement in Step 2 of the campaign creation flow, and create campaigns targeting both Instagram and Instagram Stories.
On step 4 of the Facebook campaign creation process, you can now optimize for Value. Optimizing for value tells Facebook’s delivery system to show your ads to people who are likely to maximize the amount of value they generate.
When creating your Google Ads campaign, you can now choose advanced URL tracking management options, tracking template, final URL, and custom parameters. You can also set your URL tracking options at the account level.
When on your Google campaign dashboard, you can now manage bid adjustment at the campaign or ad group level for specific devices and targeted locations.
When on your Google campaign dashboard, you can now edit the settings of an existing ad group, including name, ad rotation strategy, and URL custom parameters.
When creating your Google Search campaign, you can now create Dynamic Search ad groups and ads.
Campaign Budget Optimization – CBO – is one of the most significant changes in several years to the way Facebook handles budget distribution for ad campaigns. For many accounts, it will become compulsory to use CBO starting in September, so it’s essential to understand how it works.
In this free webinar, our Facebook Ads Specialist Paul Fairbrother will run through what CBO is, how to correctly set up your campaigns, and some tips and tricks to get the most from it. We’ll also cover the results of our recent $1,000 experiment, revealing how CBO actually allocates the campaign budget across different audiences.
Later in the webinar, we’ll also discuss different optimization goals, such as when to optimize for reach, landing page views and conversions.
So, join AdEspresso for this exclusive one-hour live training.
Can’t make it or want to watch it again? No problem! Just register and we will send you the recording shortly after the end of the webinar.
You can now see Display Network campaigns in AdEspresso, get insights into your performances and create PDF reports based on your Display campaigns.
You can now enable Facebook Campaign Budget Optimization (CBO) when creating your Facebook campaign in AdEspresso. You’ll also be able to set and manage spend limits to control individual ad set spend.
If you’re not running retargeting campaigns the chances are that you’re leaving a lot of money on the table. It often takes several touch points to turn a cold prospect into a customer and later on a repeat buyer, so Facebook and Google ad campaigns targeting warm audiences nearly always have the highest ROI and doesn’t require a huge ad spend
In this free webinar, our Facebook Ads Specialist Paul Fairbrother will run through the warm audiences that you must be using to get success in 2019. We’ll also cover the best converting retargeting strategies including Evergreen campaigns which allow you to run your retargeting on autopilot.
We’ll then turn our attention to Google, where our Google Ads Specialist Bruno Morris will cover how to set up your Google Ads retargeting for maximum ROI.
Join AdEspresso for this exclusive one-hour live training!
Can’t make it or want to watch it again? No problem! We’ll be sending you the recording shortly after the end of the webinar.
Come see what’s new in AdEspresso! Watch our video changelog:
When creating your Google search campaign, you can now choose a specific address and set a radius from it.
When in the main dashboard or in the All Ads page of your Facebook campaign, you can now see all notifications related to disapproved ads and learn the reason why Facebook disapproved them.
When creating your Instagram Stories campaign or when adding the Instagram feed as placement in your campaign, the maximum video length is 2 minutes and there are no restrictions on aspect ratio.
When creating your FB video campaigns, you can now add and manage custom captions to your videos.
Come see what’s new in AdEspresso! Watch our video changelog:
If you’re seeing good results from your Facebook and Google advertising, then congratulations! Now the hard work really begins. During this webinar, we’ll show you how to scale your ad spend in a sustainable way to increase sales, leads, and engagements without impacting ROI.
During this exclusive one-hour live training we’ll cover:
– How to prepare the groundwork with accurate tracking of your results
– Vertical scaling: how to scale an ad campaign
– Horizontal scaling: how to scale your Facebook and Google ad accounts
– The results of our latest $1,000 Facebook experiment: should you use interest expansion?
– An exclusive first look at our $1,000 Google Ads experiment: do the exact match or broad match keywords perform better?
Join AdEspresso for this live session!
Can’t make it or want to watch it again? No problem! We’ll send the recording shortly after the end of the webinar.
When in your Google Ad account dashboard, you can now see all the conversion actions you have configured on Google and create new ones directly from the platform. Plus, you can copy the Javascript snippet to include it on your website and start tracking conversion events.
When in a Google campaign dashboard, you can now:
When in the All Ads and Ad Groups page of your Google Ads campaign, you can now delete your Ads and Ad Groups respectively.
When in the All Ads page of your Google Ads campaign, you can now edit your Ads.
With well over 2 billion users on Facebook and over a billion on Instagram, it’s important to know how to target just the right people so that you maximize your results and avoid wasted ad spend. In this exclusive one hour training, our Head of Education Paul Fairbrother will cover:
– Defining your ideal customer
– Find the best interests to target
– How to build powerful custom audiences
– Everything you need to know about creating and using lookalike audiences that convert
Don’t miss out, sign up today to learn all you need to know about
Can’t make it or want to watch it again?
No problem! We’ll be sending you the recording shortly after the end of the webinar.
You can now select a custom time range when viewing your data in the Home Dashboard.
Come see what’s new in AdEspresso! Watch our video changelog:
When creating your Facebook campaign and choosing your audience in Step 3, you can now upload a .csv file to include or exclude a list of locations and zip codes. You’ll also be able to paste your locations and zip codes.
Once Whitelabel options are enabled in your Settings page, they’ll be automatically selected when you create a PDF report using the Report Generator tool. Whitelabel is supported in the Collaboration Hub (Campaign Approvals and Onboarding Requests) & in the Report Generator, and it is available based on your subscription level.
When on the Home Dashboard, you’ll now be able to view your latest drafts for both Facebook and Google next to your ad accounts and latest campaigns.
When creating a report using the Report Generator tool, you’ll be able to choose Google as platform and select your Google Ads or accounts. You can either create a new report from scratch or use a template, then you can configure the widgets and automatic delivery.
The communication landscape has shifted to a preference for chatting and texting. But businesses haven’t kept up. In fact, less than 1% of companies are able to automatically communicate with customers via Facebook Messenger. Yet 55% of consumers are interested in interacting with a business using messaging apps! Facebook Messenger represents one of the greatest untapped growth marketing channels of the next few years.
Learn how to use Facebook Messenger to improve customer communications, how to build a massive messenger contact list, and how use new Facebook Messenger ad formats which convert like crazy.
This exclusive training session is being hosted by Larry Kim, CEO of leading Facebook Messenger chatbot Mobile Monkey.
Don’t miss out, sign up today to learn all you need to know about Facebook Messenger Chatbot.
Can’t make it or want to watch it again? No problem! We’ll be sending you the recording shortly after the end of the webinar.
Come see what’s new in AdEspresso! Watch our video changelog:
You can now quickly create a PDF report for your Google or Facebook campaign directly from your campaign’s dashboard.
When creating a Google Ads campaign, you can now choose among the following bidding strategies:
You can now set up all your whitelabel options in one single page. Whitelabel is supported in the Collaboration Hub (Campaign Approvals and Onboarding Requests) & in the Report Generator, and it is available based on your subscription level.
When creating a Messenger campaign, you can now automatically manage a conversation by setting up a chatbot template exported in JSON format.
Google Ads bidding strategies can help you make the most out of your campaign but can be complicated to set up correctly.
Join this webinar on Friday, March 22nd with Chiara Iacoponi, Senior Ads Strategist at Google, to learn how to leverage the power of machine learning with Google Ads smart bidding strategies.
During this one hour training, Chiara will share best practices on how to use Google Ads bidding strategies to improve your campaigns results and even show real data from the experiment she conducted in March with the AdEspresso team.
Google Ads offers a vast array of robust solutions to intercept and interact with potential customers along the different stages of their online journey, and Google Ads smart bidding strategies are one of the most important tools you can leverage to boost campaign performances and drive the costs down.
Don’t miss out, sign up today to learn all you need to know about Google Ads bidding strategies for success!
Can’t make it or want to watch it again? No problem! We’ll be sending you the recording short after the end of the webinar.
When reviewing your campaign for approval, the reviewer will now be able to see interactive ad previews just by clicking on the image preview.
When on the Google Ads All Campaigns page, you can now select a time range filter to the list of your Google Ads campaigns.
When creating your Facebook campaigns and testing multiple audiences, you can now automatically name your adsets after the Saved Audiences used to create them.
When testing multiple audiences, you can now split test saved audiences created on Facebook against saved audiences created in AdEspresso.
Come see what’s new in AdEspresso! Watch our video changelog:
When creating Facebook campaigns, you can now choose Marketplace and Instant Article as placements.
It is now possible to use AdEspresso’s Campaign Approval flow to approve campaigns created natively on Facebook.
Create your campaign on Facebook, pause it, then request a campaign approval from AdEspresso. When the reviewer approves it, then the campaign is automatically turned to running.
Are you looking to grow your agency but struggling to scale due to the time taken up dealing with clients? Or perhaps you’re looking to start offering Facebook Ads services and need to know the right way to onboard and service clients? Either way, this free training is for you!
Dennis Yu is the CEO and co-founder of the digital marketing agency BlitzMetrics, he’s also a contributor to numerous publications such as AdWeek and Social Media Examiner and has spoken at over 700 conferences. To run BlitzMetrics while maintaining such a busy schedule he has devised tried and true processes to manage clients.
In this webinar Dennis will cover:
– The processes used by BlitzMetrics to onboard and grow their clients’ businesses;
– The phases of agency management;
– How to build the kind of authority that generates pre-qualified prospects, keeps the time-wasters at bay, and maintains your sanity;
– Identifying your “LIGHTHOUSE” client, so you can repeatedly deliver effective results for your favorite clients.
Join AdEspresso on Feb. 13th for our exclusive webinar with Dennis Yu, How to Build a 6-Figure Facebook Ads Agency, sign up today!
When creating an Extended Text Ad, you can now use a third optional headline and a second optional description.
Moreover, descriptions can be up to 90 characters long.
When creating a Google Ads campaign, you can now choose among five types of bid strategies:
– Maximize Conversion,
– Maximize Clicks,
– Manual CPC (new!),
– Enhanced CPC (new!),
– Target CPA (new!).
The Home Dashboard now shows conversion metrics, aggregated across all your Facebook and Google ad accounts. The metrics are:
– Conversion,
– CPA,
– Conversion Rate,
– Impressions Conversion Rate.
When in the Home Dashboard, you can now quick copy one of your latest Google campaigns using the “Create New Campaign” widget.
We’re added the possibility to use 1:1 image ratio for all ads created in AdEspresso for Facebook and also added support for 4:5 image ratios on Instagram: now you can use everything from 4:5 to 1.9:1 on Insta.
When creating your PDF report, you can now configure the automated report delivery time and timezone.
When creating an Ad Template, you can now use videos of any length, the 15 second limit has been removed.
Join AdEspresso’s Paul Fairbrother on Jan. 17 for our exclusive live webinar, Facebook Business Manager Mastery! During this 1-hour training we’ll be covering everything you need to know to achieve success with Business Manager ncluding:
⁃ Benefits of switching to Business Manager
⁃ Key features
⁃ How to create a Business Manager account
⁃ How to add pages, ad accounts and employees
⁃ Tips for agencies when dealing with clients
⁃ How to audit your account
Paul Fairbrother is AdEspresso’s Head Of Education, he handles millions of dollars of ad spend for clients every year and uses Business Manager on a daily basis handling dozens of assets.
If you want to get your Facebook advertising off to the best possible start in 2019 then sign up today!
Come see what’s new in AdEspresso! Watch our video changelog:
When in the Home Dashboard, you can now see your latest active campaigns for both Facebook and Google.
AdEspresso will now automatically import all of your Facebook Saved Audiences when you connect your ad account.
You can now copy existing campaigns or campaign drafts, or delete completed campaigns or unused drafts. New filters make it easier to find and access your draft campaigns.
On Step 4 of the Messenger campaign creation process, you can now optimize your campaigns for Replies.
If you would like Google to automatically optimize your campaign for the best-performing ad variation, you can select this option on Step 3 of the Google campaign creation flow.
If you have a specific target CPA for your ads, you can now set a target cost on step 4 of the campaign creation process. This allows you to maintain a stable average cost per result for each ad set as you raise your budget. NOTE: This is only available for offsite conversion or app installs.
No more navigating back and forth from AdEspresso to Facebook to create your Custom Audiences! Just log into Asset Manager, and create your audiences inside AdEspresso.