Facebook Advertising Optimization Tool
The last quarter of 2022 was busy at Meta. The company launched new Reels and Groups features, an updated ad interface, important brand safety updates, and so much more. Marketers and advertisers are heading into 2023 with more automation, powerful new capabilities, and a streamlined experience across Meta platforms.
Keep reading to find out what changed in December — and what you can expect from Meta in 2023.
It’s no secret that photos and videos are the primary focus on Instagram — you can’t create a post without them (unlike on Facebook, Twitter or LinkedIn). But brands should remember that captions are an essential part of Instagram marketing, too.
Whether you want to grow brand awareness, attract new followers, increase engagement or drive sales, you need strong Instagram captions. They can help you add context to your creatives, build relationships through meaningful storytelling, and even expand your reach.
Keep reading to learn how to write the perfect Instagram caption. We’ve even included templates for different kinds of captions that will keep your audience engaged.
A call to action can make or break the success of your social media campaign. If you use the right words, your CTA will inspire your audience to take action — click on your ad, download your ebook, add an item to cart… you name it. On the other hand, if your CTA isn’t catchy and persuasive, your audience will simply scroll past without noticing it.
Keep reading to learn everything you need to know about social media calls to action: what they are, what makes a CTA successful, and how to craft a persuasive CTA for your next campaign. We’ve also included 17 call to action examples (from social media and beyond) to get you inspired. That’s right: we’ve also included great examples from email campaigns and landing pages — because a good CTA is a good CTA, regardless of where it’s placed.
Let’s jump in!
No matter what you’ve heard about its declining popularity, Facebook is still the most-used social media platform in the world with roughly 2.93 billion monthly active users worldwide. This means that if you run ads on Facebook, you have the chance to reach a boatload of people.
In fact, research shows that Facebook ads reach 42.8% of all Internet users. Who wouldn’t want that?
But advertising on Facebook is not just about reach. The platform offers marketers the ability to set up the most advanced campaigns on social within its Ads Manager. From building custom audiences and targeting very specific demographics to running A/B tests, Facebook gives social media marketers full control over their ad campaigns, no matter the size.
If you already know how to run ads on Facebook and the various ad formats you can use, this guide will give you some fresh ideas for your next ad campaign.
Keep reading for 15 fresh examples of top-tier Facebook ads (for different ad types) and actionable takeaways you can implement in your ads.
As a Facebook ad marketer, you love seeing your ads producing real results — so it can be super frustrating when you log into Facebook Ads Manager only to see that your ads are not delivering at all.
Below are 10 common reasons why your Facebook ads are not delivering and how you can fix them immediately.
If you’re an influencer or brand on Facebook, you might know what it’s like to be targeted by scammers who create fake accounts and pretend to be you. When it happens, you need a way to show your audience that your profile/page is the authentic one.
Enter Facebook’s verification badge.
Getting your Facebook account verified is a great way to prove your authenticity and credibility to your online audience. The verification badge can also help your Facebook Page rank higher in search results on the platform. This makes it easier for potential customers to find your business.
However, applying to be verified on Facebook is a mysterious process. There’s no way to know for sure that your application will be accepted. But don’t get discouraged!
In this article, we’ll discuss the steps you can take before applying to get verified on Facebook that will increase your chances of being verified. We’ll also cover things you can do to ensure that you keep your verification badge on Facebook once you get it.
Let’s dive in!
Global ecommerce sales are expected to reach $5.5 trillion worldwide in 2022. This figure is expected to continue increasing over the next few years, proving that selling online is an increasingly lucrative business model.
However, selling online is not limited to online stores and shopping platforms like Shopify and Woocommerce. Selling directly on social media is a great — and more direct — way of reaching consumers.
This is social commerce. If you want to take advantage of this new, but lucrative revenue opportunity, please read on.
In this piece, we’ll do a complete breakdown of social commerce:
If you’re a social media manager or marketer, you likely have a good idea of how easy it is to upload a wrong-sized image or low-resolution video to social platforms.
This is an honest mistake, of course. But that won’t matter if you end up using the wrong assets as part of your ad campaign and see poor results.
Unfortunately, social media platforms—especially Facebook—change their ad sizes and guidelines often. And it staying up to date with up to date specs can be difficult.
That’s why I’m writing this article. Here, you’ll find the most up-to-date Facebook ad sizes and design specs for 2022.
Before we get into that, here are a few reasons why you should know the sizes and specifications for Facebook ads:
With 1.96 billion daily active users, Facebook is a goldmine for businesses that want to reach their potential customers.
In fact, over 200 million businesses use Facebook’s free services, including Facebook Business Pages. A well-optimized Business Page can help you grow brand awareness on the platform and effectively market your business.
In this article, we go through the process of creating a Facebook Page for business. It’s really easy, and chances are, you’ve already got everything you need to do it.
Social media marketing can help you build authentic, lasting relationships with your audience. But if you’re not an avid user of social media yourself, getting started can feel overwhelming.
Here’s everything you need to know to decide whether social media marketing is a good fit for your audience, complete with resources that will help you create a social media marketing plan in no time.