There’s a ton of articles about Facebook ad optimization.
However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.”
That’s not very helpful, ...
Read More
Ad Targeting: the Guide To Nail Your Facebook and Google Advertising
No matter what platform you use for your digital advertising, you will boost your results just by adjusting the ad targeting of your Facebook and/or Google ads campaigns.
Paid ads can help your ...
Read More
Facebook Interest Targeting Expansion: Should You Use It? A $1,000 Experiment
So you have a business. Your customers love you and they helped you get where you are, but now it’s time to grow. You need to expand your reach, finding new people interested in what you offer.
But ...
Read More
4 Ways to Skyrocket Organic Reach and Site Traffic using Facebook
Facebook is one of the best places for your business to be.
The platform has more than two billion monthly active users, 1.2 billion on Messenger, and 700 million on Instagram, which Facebook also ...
Read More
Facebook Advertising Strategies: 12 Facebook Pay Per Click Ideas for High-ROI Campaigns
Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies.
Let's start from the beginning. Facebook is a ...
Read More
The Ultimate Guide to Facebook Ads Interest Targeting Research (Advanced Methods Exposed)
We often get asked how to find good interests to target for Facebook ad campaigns. So we’ve decided to write a super in-depth guide.
But we also get asked: once you do the research and find the ...
Read More
Reach Your 100% Perfect Audience With Facebook Behavioral Targeting
As a marketer, you create tens of Facebook ads each month. You spend hours tweaking your ad visuals and messages. But... are you even targeting the right audience?
Here’s a confession: I used to be ...
Read More