Facebook Advertising Optimization Tool
Did you know when you post a message to your Facebook Page not everyone who “likes” the page will see it? It’s true.
Because so many personal and business messages are posted to Facebook every minute, Facebook came up with an algorithm to determine which messages will appear in a particular person’s Newsfeed at any given moment.
That means even if we both follow the same company’s Facebook page I may see their latest message in my Newsfeed while you don’t.
If you’re looking for step-by-step instructions for setting up a Facebook Suggested Post click here.
One popular type of Facebook Ad is the Suggested Post. It’s a great way to get in the newsfeed of your target audience before they even “like” your page.
Image credit: Mashable
When putting together a Suggested Post you want to carefully consider the following elements!
One of the nice things about being a startup is that resources are limited and everyone has to deal with basically everything, including customer support.
This is a great way to immediately spot patterns: problems common to many of your customers that you should absolutely take care of. And that’s what I’m going to write about today, one of the most common topics while talking with our customers in this period: Facebook Ads getting rejected because the picture contains too much text.
Not only are lots of customers are having issues due to this new Facebook policy, by doing a quick search in my inbox, I can see that even we’ve had lots of ads rejected by Facebook, always for the same reason: “Ads and sponsored stories in News Feed may not include images comprised of more than 20% text“.
Facebook just announced an important redesign of its interface that will start rolling out to all of us in the upcoming weeks. In this post I’m gonna focus on what’s gonna change for advertisers in the way Facebook Ads are displayed but, if you missed the news, let me first tell you what’s gonna change in the way you see Facebook every day.
Here’s how it will look:
And here’s the key changes you should be aware of, in our opinion:
As reported by Inside Facebook, there is a new section on Facebook for ‘recommended pages’, which shows users a list of pages they might be interested in. The new ‘recommended pages’ will also include a list of users’ page invites, which is making a comeback as it was left out of the last redesign in September. This feature is very useful as it often happens to forget about some pages our frind recommended in the past. The new ‘recommended pages’ section also introduces a search feature.
You can find Recommended pages via the ‘Like Pages’ link on the left-hand side of Facebook. Once at the page you are given suggested pages in one column with a Like button directly to the right of these suggestions.These reccommended pages should be more relevant to users as they’re based off of recent check-ins, pages they have visted, Open Graph activity, and friend connections. You can also now search for a specific page.
We’ve previousy talked about the importance of click-throughs, and how to stop their decline by adjusting the frequency of your Facebook ads. We discussed how showing your Facebook ads at the right frequency to the right target audience can help optimize your Facebook ads.
Now the latest study by Facebook and Datalogix (an in-store purchase tracker) has shown us that Facebook ad frequency is highly important for Facebook advertisers trying to generate in-store sales. While CTR is still a relevant part of Facebook ad optimization, the focus of Facebook advertising for offline products should be on the number of people the ad reaches, or the exposure of the ad. Think about it: if brands are adversting products like cars, cleaning supplies, and cups of coffee-people don’t buy those things online. There is no direct link between them clicking on a Facebook ad and whether or not they’ll actually go out and buy these things in a store, car dealership, coffeeshop, etc. Datalogix saw that an overwhelming number of sales, 99% to be specific, were by people who saw an ad online, but did not click on the ad itself.
Just in case you’re interested in how Facebook is doing, here’s some key information you need to know from yesterday’s Earning call for Q3.
Short story: Facebook is growing … a lot. And Wall Street seems to have liked what they heard, Facebook stocks climbed 10% in after-hours trading.
And that’s it ! Of course we’re very happy about these results and the 36% growth of advertising. Also the number of local businesses testing Facebook Ads is really good. From our experience we’ve seen that Facebook Ads, with its ability to target up to the zip code, works really well for local stuff.
This was meant to be a very serious corporate post about today’s announcement of the Wind Business Factor winner, but considering it’s 2:40 am and I’m writing this post from a hotel room in Rome, you should have a clear idea why I don’t really feel like boring you with something too formal.
Let’s start from the beginning … it’s been a hell of a day ! The alarm clock was set for its usual 6am time, as it has been for the last two months, but don’t worry it’s not only for work but mainly because of our new hire, Gala (we’ll talk more about her soon), who needs to be taken for a walk on the street at that time. Anyway, the extra work-hours in the morning are not so bad, you know … no phone ringing or annoying coworkers at that time.
It’s an exciting period here in the office. You know, developing a product as complex as 
AdEspresso is no easy task. It requires passion, focus, a gifted team, and lots and lots of work. Even with all of our hard work, a product like AdEspresso cannot be created overnight. During the first phase of the product development there’s a lot of core stuff to write: Facebook Ads API, backend systems to update and analyze data, optimization algorithms, user management and so on. I don’t want to bore you with this stuff but, as the CEO of the company, you can understand my pain in those long months when AdEspresso existed only on paper and, fortunately, on some static interface layouts, while everyone was working on very important parts of the project which could not be seen or played with yet.
How to name a startup company? Sometimes, you wake up in the morning with a name in mind, you check for domain availability, and boom! You’re good to go. But other times, it’s much more complicated.
When we started our new business, we had a clear vision of the product. We wanted to develop a simple and beautiful service for managing and optimizing Facebook ads. We focused on product development and ignored the naming issues for many months, until February 2012. By then, we’d developed a great prototype–but we needed a great name to go with it.
