If you're a social media manager or marketer, you likely have a good idea of how easy it is to upload a wrong-sized image or low-resolution video to social platforms.
This is an honest mistake, of ...
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12 Facebook Ad Optimization Hacks for Massive Success in 2021
There’s a ton of articles about Facebook ad optimization.
However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.”
That’s not very helpful, ...
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Facebook Ads Rules 101: A Guide to Getting Your Ads Approved Quickly
Trying to follow Facebook ads rules can feel like trying to hit a moving target in the dark. What can you advertise? How can you advertise it? Who are you allowed to advertise to? And once you've ...
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42 Great Examples of Real Estate Advertising On Facebook
Recently, Facebook changed the rules for real estate advertising on the platform. The company implemented the special ad category, which restricts targeting for certain types of ads, including housing ...
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A Guide to Reducing Your Workload With a Facebook Auto Poster
Facebook has become the place for product discovery. In fact, 78% of American consumers say they’ve learned about new products on the social media platform. Yet many social media managers say they ...
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3 Metrics You Should Use Instead of CPM Marketing
Using CPM marketing (cost per 1,000 impressions) to judge the success of your ads is like using an abacus to do the math.
At one point, they were each the best tool available for the job. But new ...
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Mobile Advertising: a Complete Guide (with strategies and examples)
Investing your ad spend in a strategic mobile advertising campaign can be an effective and profitable digital marketing strategy, no doubt in large part because mobile users spend 71% of their mobile ...
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How to Nurture Facebook Leads Through Automatic Messenger Bots
Businesses use Facebook as a way to connect with leads and customers, and Messenger is one of the best tools within the platform for building those relationships.
Principally when used together ...
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Facebook Ad Creation: the 5 Steps For a High Performing Ad
If you’ve ever waited in line at the grocery store and seen the people in front of you scroll through their Facebook or Instagram feeds on their phone, you’ll know each post is only glanced at for ...
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The Simple Guide to Understand Facebook Ads Metrics (2020 Update)
If you want to get serious about managing your Facebook ad campaigns now it's time to figure out the Facebook Ads metrics you should be tracking in 2020.
The more you’re able to successfully track ...
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