Academy

Let’s be real: Creating social media reports can be boring, tiresome, strenuous—you get it. But it’s very important.

Why?

Because, in social media marketing, you can only understand the results of your efforts if you track and analyze your performance. It’s also the only way you can prove to your boss and team members that your work contributes to the growth of the organization.

Building a social media report can also help you learn what’s working and what’s not, so that can tweak your strategy accordingly.

In this post, we go over how to track all of your most important social media performance metrics, and how to build easy-to-follow, comprehensive reports that will show your team and other stakeholders the value of your strategy.

We’ve even included a free, customizable social media report template you can use to get a head start!

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Affiliate marketing is one of the oldest ways people earned money online — online referral programs existed about 15 years before modern social media was even a thing. Affiliate marketing is also one of the most profitable ways to earn money as a content creator.

Want proof? Here’s some:

• U.S. brands will likely spend $8.2 billion on affiliate marketing in 2022, up from $5.4 billion recorded in 2017.
• On average, affiliate marketers earn $52,560 annually.
• Over half of UK marketers increased their affiliate marketing spend in 2021 and their revenue increased.
• Global interest in affiliate marketing rose over 300% between 2017 and 2021.

Affiliate marketing allows brands to partner with relevant creators to increase their reach and make more sales. It also helps new creators earn money from their content.

Here’s all you need to know about affiliate marketing and how to set up and affiliate marketing program for your brand on social media.

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Social media managers are the people in charge of a brand or person’s social media presence. Over the last decade, the role has been growing in popularity and more and more businesses are realizing the value of hiring social media managers to professionally handle their image online.

The job of a social media manager requires a wide variety of skills. While it may be easy to post an image of a product to Facebook and Instagram, there’s a lot more that goes into creating and executing a social media strategy — content creation, image/video editing, PR, data analytics, audience research, and more.

In this article, we outline the responsibilities social media managers handle and the skills you need to become a social media manager.

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