
The last quarter of 2022 was busy at Meta. The company launched new Reels and Groups features, an updated ad interface, important brand safety updates, and so much more. Marketers and advertisers are ...
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Facebook Advertising Optimization Tool
15 Comments Ana Gotter
The last quarter of 2022 was busy at Meta. The company launched new Reels and Groups features, an updated ad interface, important brand safety updates, and so much more. Marketers and advertisers are ...
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46 Comments Mark Quadros
A call to action can make or break the success of your social media campaign. If you use the right words, your CTA will inspire your audience to take action — click on your ad, download your ebook, ...
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Leave a Comment Althea Storm
No matter what you've heard about its declining popularity, Facebook is still the most-used social media platform in the world with roughly 2.93 billion monthly active users worldwide. This means that ...
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19 Comments Althea Storm
As a Facebook ad marketer, you love seeing your ads producing real results — so it can be super frustrating when you log into Facebook Ads Manager only to see that your ads are not delivering at ...
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14 Comments Althea Storm
If you're a social media manager or marketer, you likely have a good idea of how easy it is to upload a wrong-sized image or low-resolution video to social platforms.
This is an honest mistake, of ...
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141 Comments Madis Birk
One of the most burning questions any advertiser asks themselves is: “How much do Facebook Ads cost?”
As you’ll soon see, the only true answer is “It depends.”
The truth of the matter is that how ...
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8 Comments Ana Gotter
If you’re like most marketers and advertisers, you closely track the performance of your Facebook Ad campaigns on a daily or weekly basis. That’s where a Facebook Ads audit template comes into ...
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Leave a Comment Mark Quadros
Ads on LinkedIn can pay off big time. LinkedIn is the most trusted social media platform, and marketing there can lend your brand credibility by proxy. It’s an excellent platform to build your brand, ...
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Leave a Comment Mark Quadros
In the world of marketing, video is no longer the future. It is the here and now. Especially in social media marketing and advertising, where professional video content is the name of the ...
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Leave a Comment Mark Quadros
Social media marketers know the value of relevant statistics. Data-driven insights can point a campaign or ad strategy in the right direction and set it up for success.
The social media landscape ...
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