If you run a Facebook Business Page, you know that organic reach is dwindling on the platform. The average organic reach on Facebook is 2.2%. This means that if you have 1,000 followers, only 20 of ...
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How to Run a Social Media Audit [Easy Guide for 2022]
Let’s be honest: Audits are not the most exciting part of social media marketing. Not by a long shot. I mean, there are spreadsheets and data and analytics tools involved. And it can all be a headache ...
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12 Facebook Ad Optimization Hacks for Massive Success in 2021
There’s a ton of articles about Facebook ad optimization.
However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.”
That’s not very helpful, ...
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The 27 Facebook Statistics that Every Marketer Must Know To Win in 2021
It's hard to keep up with all the changes at Facebook (which is why we have our Facebook updates post refreshed monthly), and it can be even more difficult to know what they all mean. That's why ...
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How to Create Effective LinkedIn Ads Retargeting Campaigns
It would be amazing if every person you engaged on LinkedIn went to your site and became a customer. Unfortunately, most of them don’t.
The ugly truth is, at best 6.1% of people who hit your ...
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Master the Power of eCommerce SEO To Boost Your Results
If you’re not going to work on your eCommerce SEO, you can be quickly out of business.
Think of it this way...
If you have no site traffic, you’ll make no sales. And if you’re not making any ...
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The Most Inspiring Facebook Messenger Chatbots & How To Build Your Own
Facebook Messenger chatbots are one of the fastest-growing and most effective ways to connect with customers.
Since their launch in 2016, bots have helped brands scale the way they interact with ...
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How to Create Ad Funnels for Different Types of Products
All marketers know about the customer buying journey and sales funnels as these are marketing 101. But not all of them know how to create ad funnels for distinct products.
It transpires from the ...
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The Simple Guide to Understand Facebook Ads Metrics (2020 Update)
If you want to get serious about managing your Facebook ad campaigns now it's time to figure out the Facebook Ads metrics you should be tracking in 2020.
The more you’re able to successfully track ...
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Facebook Automated Rules: 4 Ways To Get More Out of Your Campaigns on Autopilot
As a busy marketer, how do you find time to keep on top of your Facebook ad campaigns and ensure that only the best ads are running?
With a hundred other business tasks demanding your attention, ...
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