Facebook Advertising Optimization Tool
Have you planned your business’s Facebook strategy for December yet? If you haven’t, you’re on the naughty list. But luckily, we’ve come up with a list of simple tips to help you get your Facebook ready for the month of December and increase engagement with your fans.
May your Facebook efforts be merry and bright and may all of your posts get lots of likes!
This post was written by Nikita Patel, content marketer here at AdEspresso.com.
Promoting your product or service on Facebook will undoubtedly give you great results. After all, as of September 2013, the social network had 727 million daily active users. Facebook also claims to have 874 million monthly active users who used Facebook mobile products.
This should tell you the following: If you want to spread your message, using Facebook is probably the best way to do so. (Click here for a quick overview of all the different types of Facebook ads.)
As an advertiser, you’ve likely heard of Facebook Sponsored Stories. However, do you really know what they are?
This post was written by Nikita Patel, content marketer here at AdEspresso.com.
Explainer videos are something you may think you’re unfamiliar with, but you’ve most likely come into contact with them. Simply put, explainer videos are pieces of content which tell the story of an organization, product, or service.
We’ve just finished partying for Halloween and it’s already time for a big AdEspresso update! We’ve listened to your requests, spoke with many of you and released a big update with some of your top requested features.
Let’s jump straight to the juicy part and see what’s new in AdEspresso and already available to all our users:
Everyone was asking us to be able to import their existing Facebook campaigns in AdEspresso and we delivered. Manage all your campaigns in a single place!
But remember, campaigns created with AdEspresso will provide better Analytics and Optimization!
To Import your campaigns go in “Settings” -> “Facebook Accounts” and enable it now!
Instagram. As of last month the photo-driven social network has over 150M users!
Google recently deployed tabs to the Gmail inbox which means many company emails are now being routed to a Promotions tab. This keeps company emails separate from personal emails.
This change means that you have to fight harder than ever to get your emails noticed among the crowd of promotional emails from other companies trying to make a dime.
Let’s take a look at a pretty typical Promotions tab (in fact, this one is mine!):
You can click the image to make it larger.
No matter how great your brand’s message is, sometimes the greatest challenge is finding the best way to tell it to your target audience.
Email marketing allows you to send your message, using dynamic, eye-catching templates, straight to the inboxes of your potential and existing customers.
While many email marketing platforms offer simple, user-friendly tools and customer service support teams, there are additional steps that can be taken to make sure that your email marketing campaign reaches its full potential.
Today, so much of a buyer’s confidence in a brand is based on their online presence and popularity, much of which is measured by their number of Facebook page likes.
A significant amount of followers on a brand’s Facebook page does not only tell potential customers that other people like their page, but that they like their brand.
Getting likes on your business’s Facebook page is much easier than it may seem.
The following list contains six simple steps to growing your Facebook fan base.
Do you run the Facebook Page for a local business? If so, there is a good chance that your page is set up as a Place rather than a basic business page.
When you were first creating your page you had the option to select the type of company you own.
