The Ultimate Google Ads Guide
Chapter 1
Top 3 Reasons To Advertise on Google Ads (+ 1 Bonus for Skeptics)
Unlike tons of popular marketing tactics in the digital world, advertising isn’t free.
You can post on social media, build a brand and connect with influencers without spending a dime.
You can write new content and drive organic search traffic without ever pulling out the credit card or paying large bills.
You can create new YouTube videos and build a hyper-engaged audience for free.
But with advertising, it’s always a pay to play landscape where money can be lost in just a matter of days or weeks.
While it’s loaded with risk in both your time and money, Google Ads is worth it.
Here are the top three reasons as to why you should be advertising on Google.
If these can’t convince you, nothing can…
Reason #1. Google Is The Most Popular Search Network and Packs a High Average ROI
Google dominates just about every aspect of the online world.Even offline in daily life, it’s almost impossible to go a single day without saying (or hearing someone say) “just Google it.”
When it comes to other search engines, they simply don’t compare in terms of user base and beloved success.
According to Net MarketShare, Google dominates the search engine market with over 72% of users worldwide:
It’s by far the most widely used search engine on the market, dominating rivals like Bing and Yahoo.
And when it comes to advertising, unless you are a major corporation selling products that appeal to anyone, you need a platform that reaches even the most segmented and specific audiences.
Nothing compares to Google when it comes to doing just that.
Not only is Google great for reaching your target audience and broad spectrums of demographics, but it’s also great at producing a high return on your investment.
According to Google studies and their Economic Impact Report, advertisers on the platform will on average generate $2 for every $1 spent. That’s an average of doubling your investment.
And using this guide (😉), you’ll be able to implement tactics to improve that ROI even more!
Reason #2. Google Ads Has Diverse Ad Options To Fit Any Business Model and Goals
Google Ads is far from a one-trick show pony.Packing diverse features, any and every business in any and every industry can find success.
Want to just stick to text-based ads on Google search results?
No problem. You can run search network ads in a matter of seconds.
Want to show your local business on Google Maps?
You can easily do that, too.
Good at creating videos that showcase your business?
Advertise with Google TrueView on YouTube:
The options are almost endless.
You can run campaigns using:
- Gmail
- YouTube
- Google search results
- Maps
- Partner websites
- Mobile app downloads
- Phone call only
… and more.
With remarketing, you can bring back people who didn’t buy from you the first time.
For instance, if they click on your ads but don’t buy or fill out a form, you can easily fire up a new campaign that targets those specific users.
Long story short: Google Ads can be successful for any business type.
Reason #3. Google Ads Produces Fast Sales With Less Work
Social media requires you to start with nothing. No followers, shares, likes or retweets.Growing your social media following and building up active and consistent engagement is brutally difficult.
Unless you already have a following or a massively popular site, generating social engagement takes months if not years to accumulate.
Similarly, SEO isn’t an overnight hack or some random growth tip. It’s a marketing tactic that takes months to come to fruition.
You have to find keywords, create content, optimize your entire site and everything you will do moving forward.
Even then, you are competing with thousands of other businesses for the same keyword. Your content has to be top notch, have tons of shares and backlinks, and be consistently updated.
And only once you’ve done that, you can start to expect noticeable results in maybe six months to a year. 🤕 Ouch 💸
The bottom line is: Most digital marketing tactics don’t produce success overnight.
But there is one giant exception: Pay per click marketing with Google Ads.
In just minutes you can launch a Google Ads campaign and generate real sales.
And this isn’t some snake oil pitch. Nobody is getting paid to pitch Google Ads.
With Google Ads, sales can come instantly when a campaign begins.
How? Intent.
What is intent on Google Ads?
Essentially, intent can be derived by examining keywords. For example, if someone searches for “tv buying guide,” they probably aren’t ready to buy yet, right? Right.
That keyword is an indication that they want to compare products, not purchase them yet.
But “60-inch flat screen smart tv” is a higher intent keyword, indicating a prospect is close to purchasing. That keyword shows that the user has done their research. They know what they want.
And according to the latest studies, high-intent keywords are almost always driven by ad clicks, not organic search! Meaning targeting your SEO strategy around near-purchase keywords won’t do anything.
You need Google Ads for that.
Through keyword bidding on Google Ads, you know which keywords are going to drive nearly instant sales.
With SEO, you need to create a funnel to accommodate the buyer’s journey. You have to plan content, keywords and lead magnets to drive them down the funnel and “warm” them up for converting.
But with Google Ads, you can capitalize on searches that are already low in the funnel.
For instance: plumber near me.
You can be sure that a person searching for a plumber needs one ASAP. Ranking your ad #1 ensures that you’ll be capturing their attention first and likely driving a sale without ever engaging with them previously.
That’s the power of Google Ads and intent.
All you need is an ad and a high-quality landing page (more on this in Chapter 6) to drive sales.
It’s far less work than producing content and planning out your SEO strategy.
Don’t believe me? Fair enough. Let me give you one more good reason to start using Google Ads, now!
Bonus Reason - Let’s look at some data
According to SEO expert Brian Dean of Backlinko, content marketing posts that drive organic traffic have to be at least 1,890 words to rank first.
Correlate that data with Orbit Media’s findings showing that the average blog post of just 1,000 words takes over three hours to write on average:
Meaning your standard 2,000-word blog post that’s necessary to rank on the first page is going to take you six hours to write.
And just because you write content doesn’t mean you rank first.
Everybody writes content. Millions of posts get published daily. You also need social shares, backlinks, and domain authority. All of which are painfully difficult to acquire.
The bottom line is: PPC on Google Ads can generate sales much faster than SEO. While both are amazing strategies, SEO takes longer.
Want fast sales? It’s time to use Google Ads.
With that said, continue reading to find out more about how Google Ads works and how you can get started today!