Facebook & Google Ads Blog

Twitter Ads in 2021: The Complete Guide for Advertisers

November 2, 2021 23 Comments Ana Gotter

Facebook ads and Instagram ads dominate most advertisers’ attention when it comes to PPC advertising on social media, with Promoted Pins, YouTube ads, and LinkedIn ads typically hovering somewhere close behind. But what about Twitter ads?

Twitter ads have gone through multiple significant changes in the past five years, including two major interface changes to the self-serve advertising platform. An extensive list of new features and new advertising objectives were added too.

In this post, we’ll go over everything you need to know to get started on the platform and rock your first Twitter ads campaign.

How to Use Instagram Reels for Business: Tips and Examples

October 22, 2021 Leave a Comment Ana Gotter

Instagram Reels are one of the most popular social media formats at the moment. Once again, Instagram saw that a competing platform was becoming popular with an innovative content format (before it was Snapchat’s Stories, now it’s TikTok) and they stepped up their game to offer a similar feature their users would love.

While Instagram has always been a valuable platform for businesses and marketers, Reels create new opportunities. The format is highly engaging, and it offers incredible reach and discoverability benefits that can help brands quickly grow their audiences.

There’s a lot to gain from using Instagram Reels for business. In this post, we’re going to go over everything you need to know about the format, including how to make exceptional Reels that will help you find your target audience.

The 2021 Guide to Microsoft Advertising (Formerly Bing Ads)

October 5, 2021 3 Comments Mark Quadros

It’s easy to write off Microsoft Advertising (f.k.a. Bing Ads) in favor of Google Ads when you’re planning a new ad campaign.

But before you say “bye” to Bing, you might want to consider this: while Google is the world’s most widely used search engine, people still make over 12 billion searches with Bing monthly. And these users are unique. Approximately 38% of them earn $100,000 or more annually, 33% have a Bachelor’s degree, and the majority are aged 24 or over.

But that’s not all. Currently, Bing Ads reaches 44 million desktop users that Google Ads doesn’t. This tells marketers something crucial: when you ignore Bing Ads, you limit your marketing reach.

So what should you do? Read on to find out.

In this article, we’ll tell you everything you need to know about Microsoft Advertising, including what types of ads Bing offers in 2021, how to set up a Bing Ads campaign, and how Bing Ads compare to Google Ads.

Why You Need to Try Instagram Explore Ads (and How to Make Them)

September 7, 2021 1 Comment Ana Gotter

Instagram has been rolling out new ad placements at lightning speed over the past few years. We’ve gotten Stories Ads, IGTV Ads, and Reels Ads. Now we’re gaining access to Instagram Explore Ads, too.

Instagram’s Explore Ads allow advertisers to show sponsored content on the Explore page, where users go to browse images and videos that the app has curated based on their past behavior and interests. They’re an exciting placement option because they reach people who don’t already follow you while they are in prime discovery mode.

In this post, we’re going to go over everything you need to know to get started with Instagram Explore Ads, including why you should use them and how to set them up.

How to Create Successful IGTV Ads: 6 Tips

September 3, 2021 Leave a Comment Mark Quadros

Video content has been taking the internet by storm. In Q3 of 2020, almost 30% of online viewers were spending over ten hours a week consuming video content.

Videos can captivate audiences and deliver a message in a way that static content just can’t. When Instagram launched IGTV as their answer to YouTube, allowing users to craft longer-form content for the first time, the platform gained new momentum. And the format’s success opened the door to IGTV ads.

If you’re new to the format, getting started with Instagram IGTV ads can seem a bit daunting, but once you know the basics, it becomes a lot easier. Stick around to learn about the different kinds of IGTV ads at your disposal, how much you can expect to spend on them, and how to optimize IGTV ads for success.

4 Tips for Creating the Best Instagram Reels Ads

August 30, 2021 Leave a Comment Mark Quadros

Instagram introduced Reels in August 2020. The TikTok-inspired short-form video format lets users create multi-clip videos of up to 60 seconds and add audio and effects to them. Reels have quickly become a favorite format for the platform’s users to find fresh content and engage with new accounts.

And now, unsurprisingly, brands can further capitalize on the format’s popularity and reach targeted audiences with Reels ads.

Keep reading to learn what Instagram Reels ads are and how to create Reels ads that are engaging and effective.

Why You Need a Facebook Ads Audit (Free Template)

August 25, 2021 8 Comments Ana Gotter

If you’re like most marketers and advertisers, you closely track the performance of your Facebook Ad campaigns on a daily or weekly basis. That’s where a Facebook Ads audit template comes into play.

Facebook Ads audits are essential to assess the overall performance of your campaigns. In this post, we’re going to go over exactly what’s included in a Facebook Ads audit, how to perform one, and share a free Facebook Ads audit template to make the process easier.

How to Create Effective Instagram Story Ads, Step by Step

August 25, 2021 Leave a Comment Mark Quadros

Instagram Story ads are continuously growing in popularity and there’s a solid reason for this trend.

More than a billion people use Instagram every month, and 500 million use Stories every day. From a marketing perspective, it’s obvious why Instagram Stories are a great tool for any business. If you’re not making the most of Stories as a placement for your ads, you’re missing out on a lot of advertising potential.

This guide covers the ins and outs of Instagram Stories advertising and includes inspiring Instagram Story ads examples that you can learn from.

10 Expert Instagram Ad Design Tips for More Conversions

August 10, 2021 Leave a Comment Ana Gotter

Visuals can make or break your performance with Instagram ads. This makes Instagram ad design an essential part of the ad creation and management process.

While copy, strategy, and targeting all matter for Instagram ads, the design of the visual element of the ad itself is crucial. You need strong visuals to capture attention so users stop scrolling through their feed or their Stories. Without that, you’ll never get them to actually take the time to read the copy (let alone click!)

But good news. Instagram ad design can be easy when you have a solid list of best practices, dimensions, and tools to get you started.

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How to Use Instagram Reels for Business: Tips and Examples

The 2021 Guide to Microsoft Advertising (Formerly Bing Ads)

Why You Need to Try Instagram Explore Ads (and How to Make Them)

How to Create Successful IGTV Ads: 6 Tips

4 Tips for Creating the Best Instagram Reels Ads

Why You Need a Facebook Ads Audit (Free Template)

How to Create Effective Instagram Story Ads, Step by Step

10 Expert Instagram Ad Design Tips for More Conversions

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